Understanding The Importance Of A Keyword Research Tool

Keyword research is extremely important to your online success, and more particularly, to the success of your Squidoo lenses. Such research ensures you are targeting keywords with decent traffic and competition levels you can compete with. This research can be done manually, the slow old-fashion way of using Google’s free external keyword tool, or you can invest a small amount and automate it with a quick quality keyword research tool (ex. Keyword Blaze Pro).

Take a Squidoo Lens: a good keyword research tool can not only help you to establish what your primary keyword should be, but also all the tags you will include with the lens (try to add at least 15 tags).

What I do when I build a lens is thorough research my topic of interest. I first input the particular product into my keyword software and find out the traffic volume and competition levels for that product. (Can I realistically compete? A good question to ask yourself!) Then I research related terms that I can include in my lens to get additional traffic. Sometimes I do this through my keyword research tool and other times I go to my competitors’ websites and check their keyword tags. This lets me see what keywords they think are relevant and related to the topic under consideration. (This is an excellent way to quickly build up your keyword list.)

Once you have all your keywords, build your lens and casually drop them in where the flow of the article allows them. Don’t Force Them In! I hate reading keyword stuffed articles. Let the article flow naturally, and where you were able to fit a keyword in then bold, emphasise or underline it. That can give the keyword a little more weight and importance to the search engines.

Read this lens on the Best Keyword Tool.

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